the „NUDE Pop Up Shop“ was a student project during Fashion Week January 2012. we planed and realised a store concept for former HTW-students who already started their own fashion brand.
Just in time for the Berlin Fashion Week 2012 NUDE opens up – a pop-up shop for young Berlin-based fashionbrands, which were founded by former fashion-design-students of HTW Berlin. This project tranports the variety and spirit of different designers and gives a valuable insight to the fashion world.
NUDE introduces you to conceptual work of up-and-coming designers like Vladimir Karaleev / Franzius / Karolin Kruger / Julice en rêve / 30PaarHaende / Sophie Rowley / bergnerschmidt & OnitdemonProject combininga selling space with a showroom for both presentations, installations, live-performances and videos. Besides artist ENRICO NAGEL shows some of his illustrations just for the store.
The pop-up-shop presents an innovative store-in-store concept with high-end clothing and a daily changing program. Therefore the designers arrange the store as a set for live-fotoshootings, mount it for virtuosic dance-performances or show their fashion suspensefully in the context of NUDE.
Hackesches Quartier // Litfassplatz 2 // opening hours daily 1 – 9 pm
Grand Opening / 8pm
Vladimir Karaleev – Sale Opening / 2pm
Sophie Rowley – Installation / 4pm
OnitdemonProject – Live Performance / 6pm
bergnerschmidt – Präsentation / 2pm
Karolin Kruger – Live-Fotoshooting / 4pm
30PaarHaende – Performance / 2pm
Julice en rêve – Dance Performance / 4pm
Franzius – Installation & Pre Summer Shopping / 7pm
FIN – Designer Sale